Marketing For Most Powerful BMW Production Vehicle Launched

Woodcliff Lake, NJ – March 30, 2023… BMW of North America debuted today the first of two new 30-second spots featuring a talented roster of MLB All-Stars alongside the new plug-in hybrid electric BMW XM, which will run throughout the 2023 MLB season. The new creative, developed in partnership with the Home Team Sports division of Playfly Sports, sees Los Angeles Dodgers pitcher Walker Buehler, Minnesota Twins center fielder Byron Buxton, New York Yankees pitcher Nestor Cortes Jr., and Atlanta Braves second baseman Ozzie Albies left “speechless” after taking a test drive in the most powerful – and boldest – BMW production vehicle built to date.

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