England footballer Marcus Rashford and Michelin-starred chef Tom Kerridge have joined forces with their celebrity friends to offer back-to-basics recipe ideas and culinary tips for low-income families to help tackle food poverty.
The Manchester United striker, who last year forced the Government to extend free school meal provision for hard-up children, said he wanted the social-media based weekly tutorials – which will also feature famous faces from the worlds of sport, music and television – to inspire people to make easy but healthy meals on a budget.
His latest campaign, named Full Time: Get Cooking With Marcus And Tom, launches this Sunday coincides with the Government’s Healthy Start payment scheme, which supports low-income households with grocery shopping.