by Simon Austin Carousel has added Selfridges Birmingham to a roster of clients that already includes the company’s two Manchester stores. The agency’s brief will be to implement a communications strategy for the store, build local media relations, expand its influencer community and expand its network of local brand partners. The appointment comes as Selfridges Birmingham gears up to welcome shoppers back in 2021, as well as undergoing a renovation of its iconic façade before the Commonwealth Games arrives in the city in 2022. Sam Watson, General Manger of Selfridges Birmingham, said: “This is a really exciting time for the store, not only are we looking forward to opening our doors and welcoming the city back in, we’re gearing up to some huge events and moments.