May 19th 2021, 8:13
Malta Tourism Authority has partnered with selected travel agents as part of its new ‘Feel Free Again’ marketing campaign.
The tourist board has partnered with Advantage Travel Partnership member Sheffield Travel; homeworking group Not Just Travel and easyJet holidays for its outdoors advertising push, which went live on Saturday (May 15).
The imagery includes a travel agent call-to-action message and will run for six months at The Moor shopping district in Sheffield; Drake Circus shopping centre in Plymouth; and various locations in London, Manchester, and Liverpool, including Wembley Box Park and Manchester Victoria Station.
Training is being run with these travel agencies, as well as agents in the surrounding areas of Sheffield, Plymouth, Liverpool, Manchester and London.