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The Bolero is one of Mahindra’s most successful products. A utility vehicle that sits high on its list of bestsellers, the Bolero has been Mahindra’s bread and butter product for a long, long time. Now, in a move designed to cash in on the Bolero’s strong brand equity, Mahindra is all set to reposition the erstwhile sub-four-meter TUV300 as the Mahindra Bolero Neo.
Bolero Neo is based on the TUV300
Will get an all new more upmarket nose and updated interior
Bolero and Bolero Neo could be sold side by side
Mahindra Bolero Neo: what to expect