Photo for representative purpose only
MUMBAI: Home delivery of liquor appears to be the need of the lockdown alone in Maharashtra as customers seem to be finding it more reliable to buy liquor across the counter rather than getting it delivered through a third party.
According to the statistics provided by the state excise department, during lockdown people registered home delivery orders up to 60,000 per day in Maharashtra which plummeted to 2500 daily as soon as the shops were opened last year. Maharashtra registered around 60 lakh home deliveries in the last fiscal between May 15, 2020 and March 31, 2021.
Interestingly, despite allowing home delivery the sale of beer declined 30% in fiscal 2020-21 over 2019-20 as people preferred to shift to spirit and wine to avoid chilled drinks amid corona scare. Whereas the IMFLs and Wines saw lowest decline of 5% and 6.6% respectively while country liquor sale showed a slump of 9% over 2019-20 fiscal.