Made In Hawaii? This Innovative Startup Can Help You Promote Your Product - Honolulu Civil Beat Made In Hawaii? This Innovative Startup Can Help You Promote Your Product When the pandemic hit, the start-up ditched its hospitality-focused components and zeroed in on a goal to help Hawaii food entrepreneurs reach a larger audience. Reading time: 7 minutes. KILAUEA, Kauai — In late 2018, a pair of local business investors purchased a former guava kai plantation on Kauai’s North Shore with a plan to fortify Hawaii’s local food system. As they built a team of experts in business, community-building and agriculture, a vision took shape for Common Ground, an 83-acre campus where food producers and consumers could meet through impact investing and business mentorship programs, farming, a restaurant and an events space.