Judges announce the winners in the 2021 London Wine Competition The London Wine Competition does things differently from the majority of its competitors. It does not just award medals to wines and producers based purely on the quality of the wine – usually only tasted blind. It bases its medal winners using the same criteria as wine buyers and sommeliers do when choosing which wines to list. By quality and what it tastes like, its price point and whether it offers value for money, and what it looks like and whether its packaging and design matches the quality and value of the wine. Here are the results and winners of the 2021 London Wine Competition.