Local advertising agency calls Budweiser’s move to pull Super Bowls ‘authentic’ The iconic beer company says its putting its advertising dollars into vaccine awareness and access Tags: For the first time in decades, Budweiser and other major brands are sitting on the sidelines of Super Bowl advertising. Budweiser along with Coke, Pepsi, and others are passing on the astronomically priced 30-second spots for their top brands and investing that money elsewhere. The iconic beer company said it’s putting its advertising dollars into vaccine awareness and access. While other brands have taken a substantial hit during the pandemic and simply aren’t forking out the millions.