LL COOL J Announces $8M Series A Funding Round for Rock The Bells 328 Hip-hop stalwart and Hollywood entertainer James Todd Smith is continuing to rock the bells, well over 35 years after starting his legendary music and acting career. According to The Hollywood Reporter, the NCIS: Los Angeles actor, also known as LL COOL J, has raised $8 million in a Series A funding round for his company, Rock The Bells, which is named after a song off his debut album, Radio as well as the name of his SiruisXM radio show. The funding round for Rock The Bells was led by Raine Ventures.