The live conversation also covered the role of collaboration in the design industry, how to turn discourse into action, and the ways in which sustainability could work as a business strategy. "The obstacles for a very traditional, 120-year manufacturer like Johnson Tiles are very different to those of an entrepreneurial business like The Good Plastic Company," said Bridges. "As the UK's only surviving large scale tile manufacturer, we've had to navigate our industrial set-up to move forward sustainably; both to address the environmental crisis and to stay in business," he added. Author Katie Treggiden Treggiden is a journalist and author who champions the circular approach in design. She is also the host and producer of the podcast called Circular with Katie Treggiden.