'Blind Box' Craze Grips China's Youth And Mints Toymakers A Fortune By Danni ZHU, Jing Xuan TENG 04/28/21 AT 1:44 AM Tiny unicorns and cartoon girls in clown costumes line the shelves of Wang Zhaoxue's study in Beijing -- tokens of China's mania for "blind boxes" that has made fortunes for toymakers and even caught the attention of those in power. China's mania for 'blind boxes' has made fortunes for toymakers and even caught the attention of those in power Photo: AFP / WANG ZHAO The 18-year-old music student is one of the legions of young Chinese hooked on snaffling up the toys -- from pop art-inspired figurines to mini-archaeological treasures -- to complete whole "ranges" through endless purchases.