Leading Oregon Cannabis Company to Drop Indica-Hybrid-Sativa Designation
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Highland Provisions will use only data and research-based information to help consumers navigate its product lines
“We know that cannabis consumers are accustomed to the Indica-Sativa labels, but independent research shows that these are empty terms that can be misleading. We prefer to take the time to educate people about each of our products rather than to simply slap outdated labels on them,” Gesten said.
BEND, Ore. (PRWEB)
April 06, 2021
Highland Provisions, Oregon’s leading purveyor of single-source cannabis products, is saying goodbye to the Indica, Hybrid, Sativa categories. Beginning with the rollout of Highland Provisions’ new Live Rosin Budder and Fresh Press rosin, the company is removing all references to Indica, Sativa and Hybrid designations from its packaging labels. By doing so, Highland Provisions is among Oregon’s first cannabis cultivators to market its products without the Indica-Sativa labels.