After the success of "My Generation," The Who put themselves in the position to be one of the major players in the rock world, joining The Beatles, The Rolling Stones, The Kinks, and The Dave Clark Five. Pete Townshend felt he was repackaging American black R&B music and using gimmicky outfits as a crutch while he pretended to be "wild and free." After recording a demo, he started writing a song about it and decided it should be the band's next release. Let's take a look at the story behind "Substitute" by The Who.