| Breeze launched in May with a fleet of 13 Embraer aircraft. Photo Credit: Cean One Studios When Breeze Airways took to the skies on May 27, that meant that two discount U.S. airlines launched in the spring that follows a devastating year for commercial aviation. But while Breeze and the new Avelo Airlines doubtlessly hope for successful launches, buoyed by the surging demand of the domestic U.S. leisure travel market, they face a challenging road ahead, said aviation analyst Bob Mann of R.W. Mann and Co. "The track record of startups since deregulation, it's like all the dead armadillos on the side of a Texas highway. It's just roadkill," Mann said, referencing the 1978 deregulation of the U.S. airline industry. "It's hard, and most of them fail."