As 1989 came to a close, the late, great Frank del Olmo — the first Latinx journalist to be named to the Los Angeles Times masthead — took stock of how much progress our community had made during the 1980s, which had been dubbed “the Decade of the Hispanic” in the news media and in advertising because of our burgeoning population growth. For Del Olmo, the term “was contrived and artificial,” a glib attempt at getting Latinxs to consume more, and conjured up images of brown people drinking beer. For the record: 10:13 AM, Jan. 07, 2021An earlier version of this article said the “Chicano Squad” podcast was from the Houston Chronicle. It is by Vox Media.