Industry > Industry monitor > Paints 21 January 2021 Khadi and Village Industries Commission (KVIC) on Tuesday launched an innovative new non-toxic paint, called `Khadi Prakritik Paint’ – India’s first cow dung paint. Union minister for road transport and highways and MSME Nitin Gadkari launched the eco-friendly, non-toxic paint, a first-of-its-kind product, with anti-fungal, anti-bacterial properties, at his residence. Based on cow dung as its main ingredient, the paint is cost-effective and odorless, and has been certified by Bureau of Indian Standards (BIS). Speaking at the launch function, the minister said the step is aligned with the prime minister’s vision of increasing farmers’ income. It is also part of an effort to improve the rural economy to such an extent that reverse migration begins from the cities to rural areas, he added.