Printing Process: Litho printing
Klipsun Vineyards in Red Mountain is one of the most acclaimed grape producers in Washington State and recognized by Wine & Spirits magazine as one of the top 25 vineyards in the world. When Terlato purchased the vineyard in 2017, they wanted to produce a wine sourced exclusively from this storied property—one that could stand beside the most celebrated “cult” wines made in our state. If it was going to carry the Klipsun name, every detail had to reflect the uniqueness legendary quality the brand is know for.
The target audience was primarily composed of high-end wine collectors. Our strategy for capturing the exclusivity and quality of the product was to apply a careful balance of boldness and restraint to every aspect of the design. The brand story positions this wine as the embodiment of the Klipsun vision, something that could only be made here. The identity is inspired by the setting sun that gives the vineyard its name. The custom typography and bold orange become ownable brand elements. The entire packaging experience is crafted to show customers that they are truly part of something rare.