Health benefits associated with kefir provides an opportunity for the kefir market growth Kefir, a mixture of milk and fermented kefir grains, is considered as an excellent source of probiotics. It contains high concentrations of vitamins and minerals and is also one of the significant sources of protein. It is also a good source of vitamin K, calcium, vitamin B12, biotin, enzymes, vitamin B9, and other nutritive contents necessary for proper body functioning. It contains adequate amounts of bacteria, which aid in the proper functioning of the digestive system. Kefir helps in stimulating the immune system and lowering cholesterol levels. It also helps in controlling the level of blood sugar and the reduction of body weight. Due to its health benefits, kefir is increasingly being used in the dairy, pharmaceuticals, and dietary supplements industry. The fermentation process helps enhance the health benefits of food, mainly due to its varied range of probiotics and increased bioavailability. The health benefits of kefir include improved gut health, bone health, skin health, and others. Therefore, health benefits associated with the consumption of kefir is projected to boost the kefir market growth.