Kantar names Deepender Rana to lead South Asia Business Share Via: Preeti Reddy elevated to Chairwoman of Kantar South Asia board. Kantar, the worldâs leading data, insights and consulting company announces the appointment of Deepender Rana as General Manager for the Insights Division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia. Most recently Rana led Kantarâs Insights business in Greater China. Prior to his new appointment, Rana was most recently responsible for managing Kantarâs Insights division in mainland China, Hong Kong and Taiwan. In this role he has driven the successful integration of Kantar Millward Brown and Kantar TNS entities into a domain led organisation and led a significant turnaround of the business with a focus on supporting Chinese brands going abroad, local giants and the tech sector. Rana also laid the foundations for future business transformation embedding the companyâs digital and analytics practice with the local ecosystem.