LONDON--(BUSINESS WIRE)--Jul 6, 2021-- Kantar, the worldâs leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities. Numerator extends Kantarâs leadership in shopper insights into the U.S. and Canada. The Worldpanel division of Kantar already provides âcurrency gradeâ shopper insights in more than 45 countries outside of North America. The combined dataset will provide insights into the shopping habits of almost five billion consumers globally, informing the growth strategies of the worldâs leading CPG/FMCG brands.