Experts believe that despite the March quarter traditionally being the strongest for steelmakers both in terms of demand and margins, they may have to look at moderating prices. "Indian steel mills are scrambling to stem the tide of imports, but their focus on quality alone won't suffice. Price competitiveness is paramount in this market, and a failure to adapt could spell disaster for their bottom lines in FY25," said Vedant Goel, managing director at Neo Mega Steel, a Pune-based steel trader.