The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from June 11 to July 11. Rookie girl group aespa held onto their spot at the top of the list for the second consecutive month. High-ranking phrases in the group’s keyword analysis included “Next Level,” “YouTube,” and “song,” while their highest-ranking related terms included “radiate,” “rise,” and “surpass.” aespa’s positivity-negativity analysis revealed a score of 81.93 percent positive reactions. Brave Girls similarly maintained their position at second place this month, while BLACKPINK rose to third place for July.