John Battelle's Search Blog Conversational Marketing: PGM v.

John Battelle's Search Blog Conversational Marketing: PGM v. CM, Part 3

(image) Grab a favorite beverage if you're going to read this one. It's rather long..... OK. If you believe that conversational media (post 1, post 2) represents an important emerging category in the overall media landscape, the question must be begged: how does one pay for it? What is...

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