Family: Married to pro skateboarder Dave Allen and proud mum to Daisy Rainbow and James The best business advice I’ve ever been given: Hold others to account to the same degree that you hold yourself Career highlight: Joining Graze as CEO Best book I have read recently: Lost Connections by Johann Hari, an immense insight into the sources of depression and pioneering new solutions. Also Girl, Woman, Other by Bernardine Evaristo, featuring 12 interweaving, intergenerational stories of British black women. Favourite Graze product: Smokey BBQ Crunch, a perfect mid-morning snack for me!
Beyond the mults Graze is now looking for opportunities outside the big supermarkets. When it comes to the big four, the brand wants to be “not just in the main estate but in the Expresses and Locals”. The discounters are another avenue of growth, alongside independent convenience stores. “If you walk into a village shop, which so many more of us have done throughout the pandemic, your snacking choices might be a bit limited,” Allen says. “So it’s making sure the brand is available there.”