Conrad New York Midtown announced the appointment of Jimmy Sarfraz as the general manager of the 562-room, luxury property located in the heart of Manhattan. Boasting more than 15 years of experience in the hospitality industry and with Hilton, Sarfraz joins Conrad New York Midtown from San Jose, California, where he most recently led the successful rebrand and opening of Signia by Hilton San Jose. In his new role, Sarfraz will oversee all aspects of hotel operations from the guest experience to food and beverage.