Veronica Beard Loves That Jill Biden Looks "Effortlessly Chic" in the Brand's Jackets Veronica Beard was started by sister-in-law design duo Veronica Swanson Beard and Veronica Miele Beard, who made their New York Fashion Week debut for the first time in 2012. Fast forward almost 10 years, and the FLOTUS is hand-selecting pieces off the company's website. Dr. Jill Biden has been spotted in three great Dickey jackets from VB in just two months' time. You may also recall that Meghan Markle's a fan of the brand, and we're sure the VB Gives Back program, which aims to empower women's voices through charity work, is part of the reason the label has become so attractive to activists and leaders like Biden and Markle.