Jerry Seinfeld Is Making A Movie About Pop-Tarts For years, Jerry Seinfeld has wondered what the deal is with Pop-Tarts. He’s joked about them in his standup routine, but clearly that was not enough to sate his curiosity about the creation and popularization of America’s favorite toaster pastries. Now he’s going to direct, produce, and star in a movie all about Pop-Tarts. Pop-Tarts! It is called Unfrosted, and the rights to the project have just been acquired by Netflix. Seinfeld co-wrote the movie with former Seinfeld writer Spike Feresten and Barry Marder (best known as the man behind the Ted L. Nancy character whose books included introductions from Seinfeld). In a statement to Deadline, Seinfeld explained why he wants to make a Pop-Tarts movie: