JC Acosta, Marc Anthony Talk VIS-Magnus Projects at Digital MIPTV ADVERTISEMENT In a Digital MIPTV keynote, Juan “JC” Acosta, president of ViacomCBS International Studios (VIS) & Networks Americas, and Marc Anthony announced the latest project to come out of VIS’s first-look deal with Magnus Studios, the comedy Liked. Anthony is a singer, songwriter and music producer who has ventured into the TV and film space with his outfit Magnus Studios. In his Digital MIPTV keynote conversation with Acosta, he discussed his life and career, charting his journey in music growing up in East Harlem in New York City. “My mom and dad would argue through music,” Anthony said. “I’d go downstairs and hear Gladys Knight and the Pips or Luther Vandross or Fania out of everyone’s windows. I didn’t realize I was being wired musically.”