The new recording and publishing arm, Avex USA, will be led by president Naoki Osada. Japanese music and entertainment giant Avex Group is expanding into North America with the launch of new recording and publishing arm Avex USA, the company announced Wednesday (April 28). Led by president Naoki Osada, an Avex Group veteran of more than 10 years, Avex USA is comprised of three core divisions: Avex USA Publishing, a record label called SELENE and the Future of Music Investment Fund, which supports innovative startups in music, tech and finance. Avex USA is headquartered in the newly-opened, 6,500 square-foot Avex House in West Hollywood, Calif., which houses four recording studios and a production facility.