James Iovine On Interscope Records Nearly Buying ECW, Licensing WWE Theme Music In Early 2000s

James Iovine On Interscope Records Nearly Buying ECW, Licensing WWE Theme Music In Early 2000s
December 28, 2020 | Posted by Blake Lovell
In a recent edition of the Wrestling Inc. Daily, James Iovine, the son of Interscope Records co-founder Jimmy Iovine, discussed the company nearly buying ECW, licensing WWE theme music, and much more. Here are some of the highlights:
James Iovine on Interscope Records licensing WWE music during the Attitude Era: “During a period of time, my dad’s label actually had a licensing deal with the WWE, and we licensed a lot of the music,” Jamie noted. “For instance, when Edge did ‘Never Gonna Stop’ by Rob Zombie, we let Interscope license that. When ‘Beautiful People’ was the theme song for SmackDown, we licensed that as well, and ‘Rollin’ for The Undertaker. I wouldn’t take that much credit, but I was there for a lot of it. My old man would bring me in to consult because he didn’t really know much about the current state of the Attitude Era and stuff. He knew the old school stuff. ‘Is this Edge guy cool? The Undertaker, I thought he was dead. He’s riding a motorcycle now?'”

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