iZooto Partners With Summit Media to Execute Its Audience First Strategy Summit uses iZooto's owned audience marketing platform for audience engagement and retention. Manilla, Philippines, Apr 26, 2021 - (ACN Newswire) - iZooto has signed a 3-year contract with Summit Media to double down on its audience engagement and retention efforts. iZooto, a US-based India HQ, audience marketing platform, helps media publishers reduce their dependence on the likes of Facebook and Google. Summit already uses iZooto for engaging its 31M+ readers across its 14 brands. Audience development and engagement continue to be a priority for the 25-year-old media group. Summit leverages iZooto's engagement platform and its monetization capability to boost its revenue. Summit and PEP already generate 4% of their traffic from iZooto and this continues to grow.