IVP and Shimmer Partner for Biometrics Launch
February 8 2021
Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research.
IVP provides tech labs in facility, in-field and online to help researchers gain deeper insights and provide 'compelling visualization' - solutions include usability, eye tracking and neuromarketing. The company works across the US, Europe and Canada where it boasts a large network of research facility partners. Shimmer, which is based in Dublin, Ireland, manufactures sensors and provides wearable technology for neuromarketing, and for clinical and academic research.