The rising queens of K-pop, ITZY, dominates quickly following the release of their highly-anticipated album, "Guess Who." Featuring six all new tracks, "Guess Who" has already made waves even before its April 30 release. It has surpassed 260,000 pre-orders recorded on April 28, making this their best-selling release since "Not Shy" and its 200,000 copies last August 2020. The album is led by the single "In The Morning," a powerful hip-hop track that perfectly showcases the girl group's fierceness in a concept that highlights tension and suspense. In fact, shortly after its release, the song generated controversy since its full title translates to "Mafia in the Morning," which some fans believed to be romanticizing the Sicilian Mafia.