Itc: India's moonshot launches craze for merchandise, Retail

Itc: India's moonshot launches craze for merchandise, Retail News, ET Retail

Itc: India's moon landing on August 23 has sparked a surge in demand for space-themed merchandise, with Indian Space Research Organisation (ISRO) and Chandrayaan 3-themed products seeing a ten-fold increase in sales. Merchandise categories such as T-shirts, iron-on badges, hoodies, and caps are in high demand.

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