It's The Little Things - The 5 Towns Jewish Times : comparem

By Sivan Rahav Meir This week’s Torah portion, Tetzaveh, describes the Mishkan, which accompanied Bnei Yisrael in the desert. It describes the instructions for building the Mishkan, down to the minutiae. What is the importance of all these small details? Here are two explanations: The first is what Professor Dan Ariely calls the “IKEA effect.” […]

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