It's not as easy as 'no tobacco': Risk-rated ESG multi-asset demand grows 'We have seen a sea-change in attitude' It's not as easy as 'no tobacco': Risk-rated ESG multi-asset demand grows Cherry Reynard Cherry Reynard talks to Pan Andreas about the evolving sustainable investment landscape, demand for ESG risk-rated multi-asset options and the "sea change" in adviser attitude The pandemic has shifted investor thinking on ESG. As governments across the world prioritise sustainable investment and ‘building back better', investors have started to take a closer look at the businesses... Upgrade PA is dedicated to championing professional advisers. It helps you build your business, service clients and generate sustainable income.