We've all heard before the advice that in order to succeed we should wow our customers by over-delivering through the services we provide, but is it actually worth going above and beyond? The concept of under-promising and over-delivering seems to have grown in popularity among photographers, especially social photographers who work with wedding, family, and portrait clients. It is tempting to think that our value, in the eyes of our clients, would instantly shoot up the moment they realize we have delivered something unexpected yet definitely factored into our workflow. However, does it actually yield enough benefit for us to continue spending additional time or money on it?