Is it game over for the Hockey Canada brand? Maybe, say ad e

As company after company has cancelled sponsorships with Hockey Canada over its mishandling of gang-rape allegations and millions in payouts to complainants with sexual misconduct claims, communications experts are not sure the organization can ever recover with advertisers.

Related Keywords

Guelph , Ontario , Canada , Moncton , New Brunswick , Quebec , Toronto , Canadians , Canadian , David Chong , Ann Pegoraro , Justin Trudeau , Megan Matthews , Andrea Skinner , Brian Levine , Tim Hortons , University Of Guelph , Imperial Oil , Sobeys , Telus , Scotiabank , Canadian Tire , Hockey Canada , Lang Chair , Sport Management , Hockey Quebec , Minister Justin Trudeau , Sport Pascale St Onge , Instinct Brand Equity , Envision Sports , Sponsors Tim Hortons ,