March 08, 2021 Unsplash International Women’s Day (IWD) is a global celebration of women’s achievements in their momentous fight for equal rights – and a recognition of the challenges and struggles they continue to face head-on. Unfortunately, in recent years, it appears that brands have been picking it up as just another opportunity to sell to consumers. Marketing campaigns encouraging us to shop more on IWD may dilute the meaning of a day meant to celebrate achievements. Here are eight empowering (and budget-friendly) ways you can celebrate IWD 2021. 1. #ChooseToChallenge on social media This year's IWD campaign theme is #ChooseToChallenge with the idea that a challenged world is an alert world and that we're all accountable for our actions and thoughts. According to Margie Warrell, a contributor at Forbes, here are a ways you can #ChooseToChallenge: