Santa Clara, California-based Intel aims to step up innovation and is changing the approach used to measure progress in chip production, arguing that the current system gives competitors Taiwan Semiconductor Manufacturing Co. and Samsung Electronics Co. an unfair advantage.Chief Executive Officer Pat Gelsinger — an Intel veteran who rejoined the business after a stint at VMware Inc. — took the helm in February with a mission to restore the chipmaker’s former glory. Under his predecessors, Intel suffered yearslong delays bringing new types of manufacturing technology online. That has cost it market share and even led some customers to design their own chips.