Insight Partners leads $95m round at Imperfect Foods: ‘Their unit economics are exceptional’ Grocery delivery firm Imperfect Foods has raised $95m in a Series D round led by Insight Partners and Norwest Venture Partners as it transitions from a regional delivery service focused on ‘ugly’ produce, to a national full-service grocer. Founded in 2015 by Ben Simon and Ben Chesler with a mission to tackle food waste by delivering surplus or ‘ugly’ produce direct to consumers, San Francisco based Imperfect Foods now carries a wide range of pantry staples from brands such as Vital Farms to Chobani, and has developed a sizeable private label collection spanning everything from off-sized eggs and scarred almonds to coconut milk, tortilla chips, olive oil and chia seeds.