Inside the Ineos Grenadier: a practical and fashionable 4x4 workhorse without trying too hard The interior of the rugged off-roader has been revealed, along with details of who the car is being pitched at 7 July 2021 • 12:01am The Ineos Grenadier is more unique in its shape and details over the Land Rover Defender, which it shares some links with “Just the thing for the zombie apocalypse,” says Mark Tennant with a wicked grin as he describes the new Grenadier 4x4 utility slated for deliveries next July with a starting price of about £45,000. Ineos Automotive’s commercial director attributes the quote to a group of American off-road enthusiasts who have been polled by the company as it developed the Grenadier. They were part of a large group of potential customers for the go-anywhere vehicle aimed at filling a gap in the market vacated by Land Rover’s old Defender, the Mitsubishi Shogun and Toyota Land Cruiser.