Inside look at Gloria Jean’s Coffees In conversation with Murshed Elahy Murshed Elahy, Head of Business, Navana Foods Ltd (Gloria Jean's Coffees, La Tarte) at Navana Group., speaks to The Daily Star about the story behind his journey in the restaurant industry throughout the years. He talks about his journey from working with some of the biggest franchises in the world to creating a coffee juggernaut in Bangladesh and how he has managed to overcome tough competition in recent years through focusing on the fundamental value of managing consistency. 1. Everyone knows you as a titan of the food industry of Bangladesh today. But, how did your journey start? What inspired you to be who you are today?