From forest bathing to ikigai, many of us have adopted Japanese philosophies to improve our lives and well-being, especially helpful in coping with the pandemic. For those who want a deeper immersion in Japanese culture, Azumi Setoda, a new ryokan hotel opening in March 2021, is designed to give you just that. Located in Japan's Setouchi region, Azumi Setoda is the first property of Azumi, a hospitality brand created by Adrian Zecha, founder of Aman, and Naru Developments. “Most members of Naru Developments worked together with Adrian at Aman,” shares Yuta Oka, co-founder of Azumi. “Adrian had always spoken about ryokans as it was something that he had experienced and loved back in the 1950s.”