Innovation at the Ecuador Institute of IP: spotlight on non-core tools and services In exclusive insights, the general director of the Ecuadorian National Service of Intellectual Rights (SENADI) reveals the innovative non-core tools and services the registry offers for trademark users – and some of those planned for the future. Over the past few years, WTR has ranked the leading 50 IP offices across the world by the non-core tools and services that they offer. Those range from their implementation of digital services to assist trademark professionals, to the offering of services include dispute mediation and legal advice workshops. Today, the general director of SENADI, Santiago Cevallos Mena, shares insights with