In conversation with Adeeb Ahamed, Managing Director, LuLu Financial Holdings Adeeb Ahamed, Managing Director, LuLu Financial Holdings Image Credit: Supplied Highlight Adeeb Ahamed, Managing Director, LuLu Financial Holdings, reveals the mantra behind the brand’s success Congratulations on winning top honours at the Forbes Top Exchange Houses in the Middle East awards recently. It’s been an excellent growth trajectory for LuLu Exchange in the last five years. What’s your mantra for success? We founded LuLu Exchange in 2009 with the vision to innovate value and inspire experiences towards improving people’s lives. We owe our rapid growth to the manner in which we have stayed true to this vision, constantly embracing the latest technologies to introduce new products and services that strike a chord with the payment needs of our customers.