Preferences in online shopping vary, as 63.85% of respondents opt for early morning delivery services like Otipy, Bigbasket, and Country Delight, while 36.15% favor platforms like Blinkit, Zepto, and Insta Mart that offer 15-30 minutes delivery. This distinction highlights consumers' willingness to wait for superior product quality, favoring platforms that prioritize delivering fresh and high-quality produce rather than instant delivery.