Indian High Commission in London launches Chalo India and Living Bridges campaigns to engage diaspora. Chalo India promotes tourism, encouraging diaspora to showcase India's tourist destinations to non-Indian friends. Living Bridges celebrates contributions of Indian-origin people in the UK, starting with a focus on women achievers. The first Living Bridges chapter highlights achievements of British Indian women in adventure sports, chess, culinary arts, film, and business. The campaigns aim to strengthen ties between India and the UK.