Incopro: Enabling rights owners to ‘redress the imbalance’ Simon Baggs, CEO of Incopro, discusses the success of the group’s technology-led strategy and considers the key dynamics of the evolving brand protection world Sponsored by April 15 2021 Having over 25 years of experience as a litigator, Simon Baggs takes on dual roles as a partner at Wiggin and as the CEO and co-founder of online brand and IP protection company Incopro. The group, which recently presented the Europe In-House Team of the Year award at Managing IP’s EMEA Awards 2021, looks to create a world where consumers can trust every online interaction with a brand.